The Brazilian Potato Initiative

Ensuring quality, traceability, and supplier loyalty

What was the market situation?

Traceability is being implemented by means of a specific integrated management software tool covering everything from planting and harvesting to receiving the raw material and shipping the final product. This process has been backed up by the technical support and portfolio of services Bayer provides.

The second innovation that this partnership has brought is that Bem Brasil gives its suppliers Rede AgroServices loyalty points for each ton of potatoes delivered. These loyalty points enable the growers in return to make use of consulting services from dedicated companies that specializein the traceability and certification of good practices.

Another exclusive service for this group of potato growers was the creation of Technical Group Bem Brasil to discuss important potato crop topics. Meetings are held where growers can share their experiences, questions or even doubts, and if required, obtain technical support from market experts.

left: Nelson Peterossi, Bayer Brazil; right: João Emílio Rocheto, Bem Brasil

What was the solution?

Traceability is being implemented by means of a specific integrated management software tool covering everything from planting and harvesting to receiving the raw material and shipping the final product. This process has been backed up by the technical support and portfolio of services Bayer provides.

The second innovation that this partnership has brought isthat Bem Brasil gives its suppliers Rede AgroServicesloyalty points for each ton of potatoes delivered. These loyaltypoints enable the growers in return to make use ofconsulting services from dedicated companies that specializein the traceability and certification of good practices.

Another exclusive service for this group of potato growers was the creation of Technical Group Bem Brasil to discuss important potato crop topics. Meetings are held where growers can share their experiences, questions or even doubts, and if required, obtain technical support from market experts.

For further information download the brochure on the right margin.

Bayer Division Crop Science

Food Chain Partnership
Phone: +49 2173 38 48 28
Fax: +49 2173 38 33 83

Brochures

The Brazilian Potato Initiative

Ensuring quality, traceability, and supplier loyalty

A iniciativa brasileira de batata

Garantindo qualidade, Rastreabilidade e Fidelidade do fornecedor

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