The Brazilian Potato Project
Certification brings increased profitability from responsible production
How it all started
Thanks to close customer relations and a watchful eye for opportunities to help farmers, a Bayer sales representative spotted potato growers’ need to standardize production and gain certification in order to verify the deployment of good agricultural practices. Since 2009, Bayer’s Valore program has been helping farmers to implement good agricultural practices and achieve certification. In December 2013 this Valore program was introduced to the producer in question, João Emilio Rocheto, who promptly joined the program.
What we aimed to achieve
The aim of this Food Chain Partnership project is to help Rocheto maximize certification, implement traceability and ensure food safety. Ultimately, this enables the farmers to achieve GLOBALG.A.P. certification, as Valore is aligned with GLOBALG.A.P. Another important factor involves compliance with Brazilian social, environmental and labor legislation. The Valore program consists of a general protocol covering all this legislation and a more specific protocol for each crop that deals with good agricultural practices.
left: Artur Franco Sales Representative Bayer - right: João Emilio Rocheto Director of Rocheto Rocheto
Who is involved
Rocheto Group: As the largest potato farming organization in Latin America, the Rocheto Group produces around 140,000 mt of potatoes annually on around 5,000 ha of land.
Bem Brasil: This agribusiness processes the potatoes produced by the Rocheto Group and other producers in the region in order to market them as frozen prefries.
Bayer: Bayer provides potato cultivation solutions in the form of crop protection products. In addition, Bayer’s Valore program helps producers to implement a responsible production and sustainable business model, thus achieving market differentiation and gaining certification. To this end, Bayer provides technical assistance and expertise in good agricultural practices and the efficient use of inputs and natural resources, organizes training measures, and helps reduce production costs and achieve higher productivity and profitability.