The Guatemalan Vegetable Project
Synergies to deliver healthy fruit
How it all began
Globalisation has opened up new markets beyond national frontiers for ever more demanding customers who want high quality, healthier and safer products available all year round. That is why agro-exporters have to guarantee that their produce meets such standards by sustainable means.
Guatemalan farmers know that they are facing new challenges in these markets: they have to constantly innovate and ensure they deliver vegetables of the highest quality, free of any risk for the consumer, from field to fork.
Bayer CropScience Guatemala together with producers committed to increasing their productivity and competitiveness in a sustainable manner came to an agreement with San Juan Agroexport. The producers’ intention was to seize the opportunities presented by this global market and become recommended exporters of high-quality food.
Today’s producers are competing in a market where competent management of the safety intervals for harvesting and of tolerances and traceability is essential. That is why Bayer CropScience believes it is only through the combined efforts of all those involved in the food chain – producers, agro-exporters, traders and retailers – that the desired goals can be achieved, and the business of strategic partners, such as San Juan Agroexport, strengthened.
Who is involved
Agriculture in the Guatemala Highlands is dominated by small peasants and 10,000 small producers who require solutions that empower them to meet market requirements, and who are thus involved in this project. This model of cooperation along the food chain enables Bayer CropScience to offer solutions to plant health problems through Integrated Crop Management (ICM) to the benefit of the whole food chain: farmers, exporters, importers, retailers and consumers as well as the environment.
San Juan Agroexport
As one of the leading Guatemalan agro-exporters, San Juan Agroexport focuses on the produce of small farmers from 15 departments of the country. The company mainly exports peas (garden, green and mangetout), beans, elotin, squash and Brussels sprouts to the USA and Europe. The support that Bayer CropScience provides in certification schemes for farmers enables San Juan Agroexport to meet the requirements of retailers and supermarkets in those countries. San Juan Agroexport’s main aim is to ensure that their customers are fully satisfied through offering products of the highest quality and providing the service they expect. Besides, San Juan Agroexport is interested in strategic alliances with reliable partners such as Bayer CropScience that can help San Juan Agroexport and their producers to cope with the new quality standards and regulatory requirements imposed by suppliers and retailers.
Bayer CropScience Guatemala
As a facilitator of this production model, Bayer CropScience Guatemala knows full well how important it is to create alliances with companies such as San Juan Agroexport. After all, they make it possible for market challenges to be tackled together by supporting certification processes and preparing integral solutions that combine Bayer CropScience’s experience with the know-how of those involved in the production chain. The targeted products are Guatemalan brands sold to consumers in the world’s most demanding markets.