What was the market situation?
Apples are grown on around 180,000 hectares (ha) of land
in Turkey and are one of the most important fruit crops.
With an average production of nearly 2.5 million tonnes a
year, Turkey is the world’s third-largest apple producer.
Local consumption accounts for almost the entire harvest
and only around 4 % is exported. In recent years, however,
exports have been increasing, in particular to the Middle
East, India, and other Arab countries, with Israel and
Russia now the target markets.
The major disease is apple scab, the major pest the codling
moth. Insecticides and fungicides are generally applied,
with both generics and original products in use. Besides
food safety, the main requirement for the growers is
to find profitable and sustainable markets.
Located in Isparta in the south of Turkey, Özbay Ltd. Şti.
was founded in 2011 as a result of a restructuring process,
whereas company itself has been operating in all stages of
the fruit-growing sector and servicing both fruit growers
and consumers for more than 20 years. Özbay Ltd. Şti.
grows apples on 200 ha in the provinces of Konya and
Isparta provinces and has a 10,000-tonne cold storage
facility in Isparta. Özbay Ltd. Şti. grows mature fruit and
fruit saplings (apples, pears, etc.), operates cold storage
facilities and packaging services, and is known as a leading
and productive investor in the region.
left: Ramazan Özkaya, Bayer; right: Hamza Yıldız, Özbay
What was the solution?
An environmentally friendly spraying calendar based on
international standards was prepared to manage residues
and the number of active ingredients. Checks were carried
out by means of laboratory analyses. Bayer organized
BayG.A.P. and IPM training courses to improve the apple
growers’ knowledge of good agricultural practices and
integrated pest management. Technical support was
provided with respect to the new pests and a monitoring
system was introduced to help decide the right time to
apply crop protection products. Last but not least, some
new applications were demonstrated and checked in