How it all started
Major changes are taking place in the crop field. On the one hand, there is a growing demand for healthy, high quality food products; on the other hand, fewer active ingredients are available for crop protection after the EU revision of crop protection products. Fruit and vegetable producers have to provide more suitable answers to meet the needs of the market.
In January 2008 representatives of OP Nordest Cooperativa Agricola, an association of fruit and vegetable producers in the Verona province of Northern Italy, and Bayer CropScience met to discuss the situation and discovered a common interest in a partnership aimed at finding solutions to the markets demands.
OP Nordest Cooperativa and Food Chain Partnership
Who is involved
OP Nordest: The producers cooperative representing the brand Gli Orti di Giulietta.
Farms: The crops grown on these farms were apples (Royal Gala), peaches (Star Red Gold and Royal Glory) and pears (Decana and Abate Fetel). In all, about 150 ha of crops have been involved in the project.
Bayer CropScience: Bayer CropScience not only supplies innovative means for crop protection but is also a partner who helps producers to find state-of-the-art solutions to meet the needs of the entire food chain.
Laboratorio Agroalimentare della Camera di Commercio di Verona: This laboratory is one of the few in Italy to have the QS Certification, a certification system recognised by retailers and the German market.
Retailers: Their emphasis was on the need to have high quality crop products produced in an integrated way to satisfy a more health- and quality-conscious group of consumers.