Producing high-quality apples is not easy. Consumers’ demands are rising steadily, and a variety of pests and diseases are threatening worldwide apple cultivation. As a result, farmers’ challenges are growing alongside this beloved fruit.
Food Chain Partnership focuses on the collaboration between all partners of the food value chain – to tackle the challenges of growing apples together. The aim is to implement best agricultural practices to meet customer requirements regarding food quality, food safety and traceability and to improve yields and harvest quality, helping to drive a productivity and efficiency increase based on sustainable agricultural principles. That’s why Food Chain Partnership organizes local and global initiatives – tailored to the specific needs and circumstances. “For example, some of our initiatives support farmers getting certified and help them fulfill quality standards,” says Birte Tschentke, Global Key Relations Manager at Bayer.
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